product and growth studio · since 2022
Traffic is the easy part. Turning it into sales is the work.
Moon builds websites, landing pages, tracking infrastructure and custom software for businesses that run on paid traffic. More than US$8M has moved through the systems we built, and ten of them are running in production today.
One team from the page to the database to the pixel.
What is Moon?
Moon is a product and growth studio founded in São Paulo in June 2022. We build the machinery that turns paid traffic into revenue: the page the visitor lands on, the tracking that proves what worked, and the software running underneath. We work for companies that buy traffic and need the number at the end of the month to be real.
- Websites and landing pages built around the path to action
- Server-side tracking and attribution the ad platforms can act on
- Custom software, internal tools and AI agents, running in production
- One team accountable end to end, no handoff between vendors
- English, Portuguese and Spanish, working remotely from Brazil
Services
Three ways we work.
Most companies buy these from three different vendors and spend the year translating between them. Here they are built by the same people.
websites · landing pages
Pages built around the path to action
Sites and landing pages structured by how visitors decide and act, not by how the layout looks in a mockup. Fast, technically clean, measurable from day one.
See the servicetracking · attribution
Data your algorithm can trust
iOS, ad blockers and rejected cookies strip 30 to 50% of your conversions before the platforms see them. Server-side tracking puts the truth back, so the spend follows what actually sells.
See the servicesoftware · ai agents
Software that ships to production
Apps, internal tools, AI agents and automations, built and run by the engineers who architected them. You own the code.
See the serviceTrack record
Measured, not estimated.
- US$8M+
- transacted through systems we built
- 7,000+
- leads a month on a lead platform we built
- 1,000
- leads a week qualified by our AI agents, on one client alone
- 10
- systems we built, running in production
How we work
Scope in writing, then we build.
No retainer you can't read, no deck standing in for a plan.
step_01
Diagnose
A short call to find where the money is leaking: the page, the tracking, or the software behind it. You leave with the answer whether or not you hire us.
step_02
Scope
What gets built, on which stack, by when, at what price. In writing, before anything starts.
step_03
Build
One engineer accountable, clear checkpoints, no handoff to a junior halfway through.
step_04
Ship and measure
It goes to production, instrumented, so you can see what it did. Maintenance is optional and the code is yours.
Work
Systems we built, running in production.
01
WaTracker
WhatsApp lead platform with server-side tracking. 7k+ leads/month, R$5M+ attributed.
02
Routly
Link management and traffic tracking with ad contingency. Laravel, Vue.
03
Nimbus
Leads and contacts CRM with event timelines and advanced filtering. Laravel, Vue.
04
Notta
e-Invoicing (NFS-e) SaaS: headless API and public forms. Next.js, Postgres.
05
ProScraping
Self-hosted scraping platform: REST API with JS rendering, proxies, queues, dashboard.
06
MitKill
Viral content discovery engine: mines Instagram videos at scale. Python.
07
Flight Price Radar
Monitors and alerts flight prices at scale. Python.
08
Kyros
Membership, e-learning and payments platform.
09
Imovly
Real estate SaaS: listings capture and platform. Next.js.
10
Business Management + e-Invoicing
Management/CRM platform with built-in NFS-e issuance. Next.js, in production.
Capabilities
What we actually work with.
Proven tools, run in production for real clients. No no-code lock-in, no stack we haven't shipped on.
AI and automation
- AI agents and LLM automation
- Function calling, RAG, MCP
- Process automation with n8n
- Message queues with RabbitMQ
Product and web
- Next.js and React
- Node.js and TypeScript
- Python
- Multi-tenant architecture
Data and tracking
- PostgreSQL and Supabase
- Server-side tracking and GA4
- Attribution and growth analytics
- CRM, messaging and payment integrations
Clients
Don't take our word for it.
“I thought the problem was my copy or my sales page, but the real problem was that the Pixel wasn't sending the right data. After Anderson set everything up for me, from the sales platform to the payment gateway, it made a huge difference. With the data flowing correctly, I'm scaling my products better. If your Pixel stopped working right, I highly recommend this.”
Jonatã Silveira
“I had no profit margin and needed to scale sales to pay the Facebook bills. Last month I did R$100k spending R$60k. This month I did R$100k spending R$50k. Sales went up and my revenue became stable. That was crucial to my business.”
Henrique Melo
Creators and founders we've worked with
Real people we've built and shipped work for. Not stock logos, not borrowed names.
The studio
Who builds this.
Moon was founded in June 2022 by Anderson Cavalcante, engineer and founder, in São Paulo. He has thirteen years in technology: he came from programming, went deep into marketing, data and tracking, then into AI engineering, and builds production systems that run on real data every day.
The studio built a WhatsApp lead platform on Next.js with server-side tracking that processes 7,000+ leads per month and R$200K+ per month in attributed sales for its client. For another client, in financial distress at the time, we built the sales tracking behind an operation now turning over R$2M a year. Our AI agents run inside client CRMs in production, qualifying and following up on around 1,000 leads a week for a single one of them.
Straight answers
Before you book.
Who do you work with?
Companies that buy traffic and need it to turn into revenue: ecommerce and DTC, digital products, service businesses, and the agencies running their spend.
Do I have to take all three services?
No. Most clients start with one. They tend to connect anyway, since a page without tracking cannot prove anything and tracking without a page has nothing to measure.
What does it cost?
Priced per project, scoped in writing before anything starts. The diagnosis call costs nothing and you keep the answer either way.
Do you disappear after launch?
The code is yours from day one. Maintenance and continued development are optional, not a hostage arrangement.
Where are you, and in what language?
São Paulo, Brazil, working remotely. We work in English, Portuguese and Spanish.
Next step
Tell us what you're trying to grow.
A short call to map where your traffic is leaking: the page, the tracking, or the software behind it. No deck, just the plan.
Book a call